How To Dress Your Kid For Skiing Season

 



Now that Isbjorn kids ski jackets collection is available, founder Maria Frykman giv



es her expert advice on staying safe and protected in the mountains by dressing the Swedish way.

Sweden’s famous outdoor kidswear brand Isbjorn is all about offering young adventurers unmatched high-performance, sustainable apparel designed for the harshest winter conditions, such as arctic temperatures of up to -4F.

In Sweden, winter outdoor life is the norm for children, as they grow up enjoying skiing and mountain adventures.

Maria founded Isbjorn 15 years ago with her friend Camilla Schmidt – who has three outdoorsy kids herself – after having her first child:

“Everything was made from cotton at that time and wasn’t durable enough but we were determined to change this – after all, why should children compromise on the performance of adult gear?”

Named after the toughest animal on the planet, the Polar Bear, Isbjorn’s ‘Green@Heart’ ethos is all about “what is best for your child is best for the planet.”

As we showcase some highlights from Isbjorn’s FW21 collection, Maria gives some excellent tips and style suggestions on dressing the Swedish way this Fall/Winter ski season.


Tip 1: Dress like it’s going to be -4F in the mountains and get it right in the middle

Tip 2: Ultimate protection from the outer layer – Swedish kids prefer a playsuit

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